Performance Marketer
I TURN YOUR
AD SPEND INTO
REVENUE
NOT JUST CLICKS

Performance Marketing systems built around
one metric — Profitable Growth.

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Burhanuddin Metro
BURHANUDDIN METRO
Data Driven Performance Marketer
₹50L+
Ad Spend Managed
6+
Active Clients
6+
Years Experience
3.8x
Avg. ROAS
About Me

THE PERSON BEHIND
THE CAMPAIGNS

Hi, I'm Burhanuddin.

For the past 6+ years, I've been helping businesses run paid ads — but more importantly, make them actually work.

I don't believe in just launching campaigns and hoping for results. I look at the full picture — your funnel, your tracking, your numbers — to understand what's working and what's not.

Then I fix the gaps, optimise what matters, and scale what's already bringing in results.

Because ad spend should never feel like a gamble — you should know exactly what you're getting back.

What sets me apart

Data before decisions
Every campaign change is backed by numbers, not gut feel.
Full-funnel ownership
From ad copy to landing page to conversion tracking — I own it all.
Selective client approach
I only take on clients where I'm confident I can deliver results.
Transparent reporting
Weekly reports that show exactly what's working and what's not.

Platforms & Tools

Google Ads Google Analytics 4 Google Tag Manager Meta Ads Meta Pixel Looker Studio Google Sheets Performance Max Conversion Tracking Search Ads 360
Case Studies

RESULTS THAT SHOW
IN THE SPREADSHEET

Real campaigns. Real numbers.
Tap any card to see the full breakdown.

Google Ads B2B · Office Fitout
Pick The Brick — Dubai
↓42%
CPL
6.8x
ROAS
4.2%
Conv. Rate

The Challenge

Pick The Brick was generating leads from Google Ads but at a cost that barely made the economics work. Campaigns were broadly targeted, ad groups bloated, and the landing page had no clear conversion path. They were getting clicks — not clients.

What I Did

→Rebuilt campaign structure with tightly themed, intent-based ad groups
→Built a deep negative keyword list to cut irrelevant spend
→Rewrote ad copy to qualify intent before the click
→Overhauled landing page CTA flow and form structure
→Set up full conversion tracking via GTM
Google Ads · Campaign Report
Week 1 Week 7
Impressions
128,440
Clicks
3,912
CTR
3.04%
Conv.
164
↓42%
Cost Per Lead
6.8x
ROAS
4.2%
Conv. Rate
Meta Ads D2C · E-commerce
D2C Brand — Full Funnel Stack
3.1x
ROAS
↑68%
CTR
↓31%
CPA

The Challenge

This D2C brand had strong product-market fit but was running Meta campaigns in isolation — one-off prospecting pushes with no retargeting, no post-purchase strategy, and creative untested for months. They were leaving revenue on the table.

What I Did

→Built a 3-layer funnel: cold prospecting, warm retargeting, buyer lookalikes
→Set up a weekly creative testing and iteration framework
→Added post-purchase upsell audience layer
→Fixed Pixel events and CAPI for cleaner attribution
→Launched Advantage+ shopping alongside manual campaigns
Meta Ads · Funnel Breakdown
Prospecting42%
Retargeting35%
Post-purchase23%
Spend
₹4.2L
Revenue
₹13L
ROAS
3.1x
CPA
↓31%
3.1x
Blended ROAS
↑68%
CTR Lift
↓31%
CPA Drop
Google Ads B2C · Home Services
Home Services Lead Gen
$28
CPL (AUD)
320+
Leads/Mo
6wk
To Target

The Challenge

A home services business launching Google Ads from scratch — zero campaign history, zero data, competitive market. The brief: hit a target CPL and generate consistent monthly lead volume within 60 days.

What I Did

→Launched with tightly-themed, single-intent ad groups from day one
→Built comprehensive negative keyword lists pre-launch
→Set up call + form tracking via GTM for full attribution
→Manual CPC weeks 1–2, switched to tCPA once data matured
→Weekly bid and budget optimisation tied to live conversion data
Google Ads · Lead Volume Ramp
Wk 1 Wk 6 — Target Hit
CPL Wk 1
$74 AUD
CPL Wk 6
$28 AUD
Monthly
320+ leads
$28
Final CPL (AUD)
320+
Leads/Month
6wk
To Target CPL